AI-native, with judgment about what AI doesn't do well. Founder of BAR POS. 20+ years across product, design, and engineering.
I build, design, and ship products end-to-end for small teams — strategy, design systems, full-stack engineering, growth, and the connective tissue between them.
20+ years across product, marketing, design, and full-stack engineering, with a payments and merchant-services specialty. AI multiplied what one person can produce, but it didn't change what's worth producing. The hard part is still deciding the right thing to build, then keeping the AI on task while it builds.
Productized engagements I'm taking on right now. Custom scopes available — book a call.
Two weeks. I audit your product, GHL setup, or growth ops end-to-end and deliver a written plan with a prioritized roadmap you can execute with me or hand to your team.
Senior generalist who can shape product direction, write the code, and instrument the growth — without the coordination tax of three specialists.
Audit, plan, and rebuild your GoHighLevel setup. Pipelines, workflows, forms, integrations, webhooks — corrected, documented, and handed off so your team can take it from there.
Ongoing execution of email programs and GoHighLevel CRM operations. Best for founders with a CRM and no one running it day-to-day.
AI changed what one person can ship. It didn't change what's worth shipping. The hard part — deciding the right thing to build, framing the problem correctly, and keeping the AI on task while it builds — is still entirely human work, and it's the part that compounds.
Practically: I'm fluent in Claude Code, Cursor, Lovable, and the rest of the modern AI stack. I scope tasks small enough for AI to handle well, prompt precisely, review the output, and know when to throw something away and start over. I won't tell you the AI shipped it. I'll tell you what I shipped, what AI accelerated, and what required judgment AI couldn't provide.
That distinction is what makes AI worth using for production work — and what separates moving fast in the right direction from moving fast in the wrong one.
Jim is a skilled AI power user. He actively leverages AI tools to accelerate his work and improve output quality. He also always reviews AI work to ensure it is done properly, not just quickly.— Seth Medina, VP of Engineering, Merchant Service Depot
If you're working on something that needs a senior generalist who ships, the fastest way to find out if I'm a fit is a short conversation. No pitch deck.
